{"id":16952,"date":"2025-01-02T11:01:45","date_gmt":"2025-01-02T10:01:45","guid":{"rendered":"https:\/\/aliaenred.com\/arboleda\/alexandra-cortes\/"},"modified":"2026-11-02T13:00:06","modified_gmt":"2026-11-02T12:00:06","slug":"alexandra-cortes","status":"publish","type":"arboleda","link":"https:\/\/aliaenred.com\/val\/arboleda\/alexandra-cortes\/","title":{"rendered":"Alexandra Cort\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16952\" class=\"elementor elementor-16952 elementor-15969\" data-elementor-post-type=\"arboleda\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d56b264 e-ecs-flex e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d56b264\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;split&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M519.8,0.2c-11,0-19.8,8.5-19.8,19c0-10.4-8.8-19-19.8-19L0,0v20h1000V0.2H519.8z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18263dc2 elementor-widget elementor-widget-image\" data-id=\"18263dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aliaenred.com\/arboleda-recobrada\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/aliaenred.com\/wp-content\/uploads\/2024\/10\/arboleda_logo_1_2.jpg\" class=\"elementor-animation-shrink attachment-full size-full wp-image-16945\" alt=\"L&apos;ARBREDA RECOBRADA\" srcset=\"https:\/\/aliaenred.com\/wp-content\/uploads\/2024\/10\/arboleda_logo_1_2.jpg 1024w, https:\/\/aliaenred.com\/wp-content\/uploads\/2024\/10\/arboleda_logo_1_2-300x300.jpg 300w, https:\/\/aliaenred.com\/wp-content\/uploads\/2024\/10\/arboleda_logo_1_2-150x150.jpg 150w, https:\/\/aliaenred.com\/wp-content\/uploads\/2024\/10\/arboleda_logo_1_2-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-340b77bb e-ecs-flex e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"340b77bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55527673 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"55527673\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d865371 elementor-widget elementor-widget-heading\" data-id=\"5d865371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alexandra Cort\u00e9s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de4fc30 elementor-widget elementor-widget-heading\" data-id=\"de4fc30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mujer de Hierro. Un nuevo modelo de empresaria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299c9b7 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"299c9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-74f72e6 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Empresaria<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a77186 elementor-widget elementor-widget-text-editor\" data-id=\"9a77186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La equidad, el compromiso, la colaboraci\u00f3n, la flexibilidad, la cercan\u00eda y la empat\u00eda son conceptos que se repiten como palabras clave superficiales, que suenan bien en el dossier de presentaci\u00f3n de cualquier empresa en el apartado de \u201cvalores\u201d. Alexandra no lo ve as\u00ed, el apelativo de \u201cmujer de hierro\u201d no se le aplica en recuerdo de Margaret Tacher, todo lo contrario, por ser una empresaria que trabaja en un entorno muy masculinizado y no le tiembla la mano al imponer los valores de colaboraci\u00f3n, equidad, empat\u00eda y compromiso con los trabajadores y trabajadoras de la empresa.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Para conseguir aplicar sus principios tuvo que negociar con su padre, el fundador de la empresa familiar: o dirijo yo a mi manera o sigues t\u00fa y yo me retiro. Esas fueron las palabras de Alexandra a su padre y su padre le cedi\u00f3 la direcci\u00f3n completamente y con plena confianza. Quiz\u00e1 con la duda en el pensamiento al principio, dada la juventud de la hija, pero que super\u00f3 en un gesto que no suele suceder en las empresas familiares cuando se hace imprescindible el cambio generacional: toda tuya&#8230; Y con 28 a\u00f1os Alexandra asume la direcci\u00f3n de la empresa de hierros y ferralla La Pobla.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nuestra din\u00e1mica del \u00e1rbol nos va a ayudar a seguir los pasos que llevaron a nuestra mujer de hierro hasta el momento actual en el que ha impuesto un estilo, no solo a su empresa sino a todo el sector de hierros y ferrallas creando un clima de colaboraci\u00f3n contra la competici\u00f3n y la lucha (a veces sucia) que imperaba hace unos a\u00f1os.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de29c1e animated-slow elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"3de29c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-sink\" href=\"#intro\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1568f7ce e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"1568f7ce\" data-element_type=\"container\" data-e-type=\"container\" id=\"intro\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;split&quot;,&quot;shape_divider_bottom&quot;:&quot;split&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,0v3c0,0,393.8,0,483.4,0c9.2,0,16.6,7.4,16.6,16.6c0-9.1,7.4-16.6,16.6-16.6C606.2,3,1000,3,1000,3V0H0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M519.8,0.2c-11,0-19.8,8.5-19.8,19c0-10.4-8.8-19-19.8-19L0,0v20h1000V0.2H519.8z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbb3aeb elementor-widget elementor-widget-heading\" data-id=\"1dbb3aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d303b7d elementor-widget elementor-widget-heading\" data-id=\"5d303b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Me llamo...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ef2075 elementor-widget elementor-widget-heading\" data-id=\"16ef2075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Alexandra Cort\u00e9s Klopf<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f0938d elementor-widget elementor-widget-heading\" data-id=\"26f0938d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nac\u00ed el d\u00eda...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b490849 elementor-widget elementor-widget-heading\" data-id=\"5b490849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">??<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c800400 elementor-widget elementor-widget-heading\" data-id=\"5c800400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">y si fuera un \u00e1rbol, ser\u00eda...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460311a6 elementor-widget elementor-widget-heading\" data-id=\"460311a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">el tilo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21303d43 elementor-widget elementor-widget-heading\" data-id=\"21303d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b0a84 elementor-widget elementor-widget-heading\" data-id=\"f6b0a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">porque bajo \u00e9l se re\u00fane la gente a conversar. Esa es la primera imagen que le viene a la memoria al pensar en el tilo, gente reunida en buena armon\u00eda sentada en bancos de madera y charlando de la vida. Dicha estampa la acompa\u00f1a desde su infancia en Alemania cuando iba a visitar a la familia materna, los Klopf.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab6eced animated-slow elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"1ab6eced\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-sink\" href=\"#arbol\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7805f0de e-con-full e-ecs-flex e-flex e-con e-parent\" data-id=\"7805f0de\" data-element_type=\"container\" data-e-type=\"container\" id=\"arbol\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1002f544 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"1002f544\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65cefb31 animated-slow elementor-invisible elementor-widget elementor-widget-hotspot\" data-id=\"65cefb31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;hotspot&quot;:[{&quot;hotspot_label&quot;:&quot;Ra\\u00edz&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;hotspot_icon_position&quot;:&quot;end&quot;,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;El sistema de ra\\u00edces del tilo se adapta a las condiciones ambientales y al tipo de suelo en el que se desarrolla. En suelos profundos y ricos en nutrientes, las ra\\u00edces pueden crecer m\\u00e1s profundas y extensas, mientras que en suelos pobres o compactos, las ra\\u00edces se desarrollan de forma m\\u00e1s superficial y horizontal.&lt;\\\/span&gt;&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:46,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;bottom&quot;,&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;_id&quot;:&quot;593298e&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_position&quot;:&quot;&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_icon_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;hotspot_height&quot;:null,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_label&quot;:&quot;Tronco&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;#tronco&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;hotspot_icon_position&quot;:&quot;end&quot;,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;recto, que puede alcanzar el metro de di\\u00e1metro y puede sostener el \\u00e1rbol hasta los 40 metros de altura y vive casi mil a\\u00f1os. Tiene un tono marr\\u00f3n rojizo con una textura suave en los \\u00e1rboles j\\u00f3ves y se va volviendo gris\\u00e1cea y rugosa con la edad.&lt;\\\/span&gt;&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:49,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:45,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;_id&quot;:&quot;f1f2a71&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position&quot;:&quot;&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_icon_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;hotspot_height&quot;:null,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;_id&quot;:&quot;846c2c1&quot;,&quot;hotspot_label&quot;:&quot;Copa&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;#flores&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;hotspot_icon_position&quot;:&quot;end&quot;,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;tiene forma piramidal. Las hojas tienen entre seis a doce cent\\u00edmetros de longitud, alargadas de color verde botella y parte del env\\u00e9s algo difuminado, rematan en un largo y evidente pico. Las flores son peque\\u00f1as, de cinco p\\u00e9talos blancas o amarillentas muy olorosas que se re\\u00fanen en ramilletes y que son muy apreciadas como tranquilizante.\\u00a0&lt;\\\/span&gt;&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position&quot;:&quot;&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_icon_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;hotspot_height&quot;:null,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}],&quot;tooltip_trigger&quot;:&quot;mouseenter&quot;,&quot;tooltip_trigger_mobile&quot;:&quot;mouseenter&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;tooltip_position&quot;:&quot;top&quot;,&quot;tooltip_animation&quot;:&quot;e-hotspot--fade-in-out&quot;}\" data-widget_type=\"hotspot.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/aliaenred.com\/wp-content\/uploads\/2025\/01\/alexandra_cortes_tilo.jpeg\" class=\"attachment-full size-full wp-image-15970\" alt=\"\" srcset=\"https:\/\/aliaenred.com\/wp-content\/uploads\/2025\/01\/alexandra_cortes_tilo.jpeg 1024w, https:\/\/aliaenred.com\/wp-content\/uploads\/2025\/01\/alexandra_cortes_tilo-300x300.jpeg 300w, https:\/\/aliaenred.com\/wp-content\/uploads\/2025\/01\/alexandra_cortes_tilo-150x150.jpeg 150w, https:\/\/aliaenred.com\/wp-content\/uploads\/2025\/01\/alexandra_cortes_tilo-768x768.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-593298e  e-hotspot--position-left e-hotspot--position-bottom  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--soft-beat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__icon\"><i class=\"fas fa-arrow-right\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Ra\u00edz<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El sistema de ra\u00edces del tilo se adapta a las condiciones ambientales y al tipo de suelo en el que se desarrolla. En suelos profundos y ricos en nutrientes, las ra\u00edces pueden crecer m\u00e1s profundas y extensas, mientras que en suelos pobres o compactos, las ra\u00edces se desarrollan de forma m\u00e1s superficial y horizontal.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-f1f2a71  e-hotspot--position-left e-hotspot--position-top e-hotspot--link \" href=\"#tronco\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--soft-beat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__icon\"><i class=\"fas fa-arrow-down\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Tronco<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">recto, que puede alcanzar el metro de di\u00e1metro y puede sostener el \u00e1rbol hasta los 40 metros de altura y vive casi mil a\u00f1os. Tiene un tono marr\u00f3n rojizo con una textura suave en los \u00e1rboles j\u00f3ves y se va volviendo gris\u00e1cea y rugosa con la edad.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-846c2c1  e-hotspot--position-left e-hotspot--position-top e-hotspot--link \" href=\"#flores\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--soft-beat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__icon\"><i class=\"fas fa-arrow-right\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Copa<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">tiene forma piramidal. Las hojas tienen entre seis a doce cent\u00edmetros de longitud, alargadas de color verde botella y parte del env\u00e9s algo difuminado, rematan en un largo y evidente pico. Las flores son peque\u00f1as, de cinco p\u00e9talos blancas o amarillentas muy olorosas que se re\u00fanen en ramilletes y que son muy apreciadas como tranquilizante.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f41235d e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"5f41235d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776bd4bd elementor-widget elementor-widget-text-editor\" data-id=\"776bd4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La imagen del \u00e1rbol elegido por Alexandra encaja perfectamente en la nueva imagen del sector, de la que ella ha sido elegida como representante por unanimidad: el tilo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La primera justificaci\u00f3n de por qu\u00e9 elige este \u00e1rbol para representarla es porque bajo \u00e9l se re\u00fane la gente a conversar. Esa es la primera imagen que le viene a la memoria al pensar en el tilo, gente reunida en buena armon\u00eda sentada en bancos de madera y charlando de la vida. Dicha estampa la acompa\u00f1a desde su infancia en Alemania cuando iba a visitar a la familia materna, los Klopf.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">El tilo destaca como un claro acogedor rodeado de bosque frondoso. De todo \u00e9l emana un aroma de armon\u00eda que calma y permite el di\u00e1logo pausado y pensado: su madera es olorosa, pero tambi\u00e9n sus peque\u00f1as flores y sus hojas. El fruto casi pasa desapercibido porque todo en el tilo es fruct\u00edfero. Su aroma se extiende gracias al viento y su paz es contagiosa.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Paz que no significa desentenderse y aislarse, si no todo lo contrario, reflexi\u00f3n, compromiso y trabajo. No por casualidad las ra\u00edces y el tronco del tilo son robustas, por lo que puede vivir hasta casi 1000 a\u00f1os y alcanzar el metro de di\u00e1metro. Muchas generaciones pueden beneficiarse de la sombra del \u00e1rbol si hay un relevo asumido como natural y el coloquio se asume como parte imprescindible y deseada. As\u00ed las ra\u00edces de Alexandra asumen la conexi\u00f3n entre culturas, viviendo en Valencia y asistiendo al Colegio Alem\u00e1n. A los 18 consigue un contrato de formaci\u00f3n en la empresa SIEMENS en Alemania y con 20 empieza en Madrid su carrera de empresariales. Tras ello obtiene la t\u00edtulo de Bachelor Bussines en Irlanda y tras ello monta una start-up en Francia: un batacazo que me vino muy bien, nos dice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tras diez a\u00f1os form\u00e1ndose para llevar una empresa y con experiencias positivas y negativas en su haber, se siente fuerte para extender sus ramas y florecer. \u00a0 El tilo puede llegar hasta los 40 metros de altura, como ya hemos dicho, sus hojas, sus flores y sus frutos son todos arom\u00e1ticos y no solo eso, tambi\u00e9n tienen propiedades curativas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Al igual que Hildegarda de Bingen curo la diabetes de muchas personas bebedoras de cerveza al a\u00f1adir l\u00fapulo a la bebida, as\u00ed Alexandra ha \u201ccurado\u201d una atm\u00f3sfera agresiva empresarial aportando la calma necesaria para poder dialogar y llegar a acuerdos beneficiosos para todo el sector. Ha demostrado que con la colaboraci\u00f3n ganamos todos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pero no descubri\u00f3 este principio en sus estudios, sino en su experiencia profesional y vital, pues no los contempla como \u00e1reas separadas, su vida es su empresa y su empresa con todas las personas que la componen, es su vida. Se define como una mediadora natural, los conflictos est\u00e1n para resolverse y son fuente de crecimiento. La filosof\u00eda que m\u00e1s la ayuda es, seg\u00fan nos dice, el estoicismo y la \u00e9tica del esfuerzo, pero tambi\u00e9n la han ayudado sus lecturas sobre inteligencia emocional y autores como Ken Coleman y su \u201cprincipio de proximidad\u201d.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Los tilos son muy visitados por las abejas, por lo que los poderes curativos pueden viajar lejos y polinizar otros \u00e1rboles, otras empresas podr\u00edamos decir en esta caso. La mejor lecci\u00f3n es la del ejemplo y Alexandra es un ejemplo de empresaria exitosa con otros principios distintos a los tradicionales que justifican incluso la humillaci\u00f3n en aras del beneficio. La fuerza de Alexandra radica en su actitud conciliadora y firme en sus principios: crear un equipo convencido de los valores de la cooperaci\u00f3n. No es una utop\u00eda, las hojas de los tilos crean un humus a sus pies rico en nutrientes de los que se beneficia la tierra. Es lo que necesitamos, tierra f\u00e9rtil para conseguir una hermosa arboleda a cuya sombra podas sentarnos a dialogar.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f5ebe6 e-con-full e-ecs-flex e-flex e-con e-parent\" data-id=\"1f5ebe6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a507f4 elementor-widget elementor-widget-template\" data-id=\"8a507f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"16211\" class=\"elementor elementor-16211\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div 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